Marketing as a Spiritual Practice

A FEAR AND LOATHING OF MARKETING
Having overcome a fear and loathing of marketing, I eventually started a marketing & communications firm to help other CEO's and business owners just like me. We're all repulsed by spam, sleazy marketing gimmicks, and impersonal marketing and sadly many good and worthy people believe this is what marketing really is about. That's simply not true.

After 20 years of helping businesses achieve success, I'm now honing in on the truth: to really succeed, a business owner (or independant professional) needs to treat marketing as a spiritual practice -- be deeply authentic about the soul of your business's services or products to attract those who are truly right for your business. I've given a deeper explanation in this article on my site at: http://www.allisonbliss.com/email8.htm to help people feel more comfortable about their marketing so they can get better results. Simple.

HERE'S WHAT NOT TO DO
Just this morning, I received 4 pieces of awful marketing. My favorite was a flier addressed to "sliss bliss" (my name is "Allison Bliss") and when I opened it to see if it might be for my cat or someone else it read; "Dear Valued Client". It went on to offer hair care services and some great offers. And I was a client of this hair care specialist in the past and might have taken her up on her offer if her flier wasn't so completely incorrect and impersonal.

Sure, we all make these mistakes of not having enough time to call EVERYONE we want to stay in touch with, but at least I think client names should be recorded correctly, don't you? I look forward to your responses which I'll use, if you allow, to pass along to my clients so they know how important personalization really is in our impersonalized world today. Thanks, Allison